Nike 'Be True' x VNJ Ball x FM Broadcast
To document and encapsulate the essence of Nike's 'Be True' collaboration with VNJ BALL and FM Broadcast over a two-day event, highlighting Nike's commitment to the LGBTQIA2S+ community.
Over the span of two days, our aim is to capture the collaborative events between Nike 'Be True' and VNJ BALL in a spectrum of creative formats. This includes:
After movies to capture the event's highlights.
Film stereoscopics to provide a 3D perspective of the event.
Traditional film and digital photography to document key moments and figures.
GIFs & parallaxes for engaging, short-form digital content.
At the culmination of the two-day shoot, we anticipate generating over 500 distinct pieces of content that not only document the event but also amplify the message and commitment of the 'Be True' initiative.