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Nike 'Move To Zero' x UNKNWNPRJCTS


Integrated Content

The Brief

To capture Nike's 'Move to Zero' initiative, by spotlighting UNKNWNPROJCTS' upcycling ethos and introducing their core team. Our role was to document and showcase their inventive process turning waste into fashion, highlighting Joburg's unique style fusion whilst emphasising their mission to global sustainability through upcycling.

The Crew
Marcus von Geyso


The Gallery

The compelling narrative of UNKNWNPROJCTS and their Nike #MoveToZero Campaign

Nike's 'Move to Zero' initiative is a significant step towards a sustainable future, aiming to achieve zero carbon and zero waste to safeguard the future of sports. Meet the minds behind UNKNWNPROJCTS: Nina, Kabelo, Khotso, and Sash—driven individuals committed to making a difference in the world of fashion and sustainability.

As Blacksmith Creative Collective, we captured UNKNWNPROJCTS for Nike SNKRS campaign - a stunning portrayal of upcycled fashion and #MoveToZero initiative.

Nike's 'Move to Zero' initiative, coupled with the innovative efforts of UNKNWNPROJCTS, marks a powerful stride towards a more sustainable and eco-conscious future for the world of sports and beyond. As we look ahead, their collaborative vision serves as a beacon of hope, inspiring us all to embrace creativity, upcycling, and responsible practices in our pursuit of a better tomorrow.

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