Smirnoff x Costa Titch x AKA
To produce a vibrant and premium asset bank for Smirnoff's 2022 print and digital campaigns. The emphasis is on accentuating the new label designs of the varied flavour profiles while ensuring the brand remains culturally relevant.
Drawing on the powerful brand synergy with the dynamic Costa Titch, we conceptualized an electrifying Music Video. Through this, we weaved Smirnoff seamlessly into the fabric of youth culture. Our strategy focused on the confluence of key cultural pillars: integrated content, influencer collaboration, cutting-edge cinematography, fashion, art, music, and quintessential summer experiences.
Our approach harnesses the potency of Integrated Content Productions, which is both cost-effective and efficient. This method allows us to streamline the production process, cut down on bottlenecks, and expedite content creation timelines.
Across two rigorous shoot days, we successfully crafted:
A signature TVC
Key Visual Imagery
Behind-the-scenes stills & motion captures
Short-Form Audiovisuals (AVs)
In total, we generated an expansive asset bank with over 300 content pieces, ensuring Smirnoff's vibrant presence across multiple media platforms for 2022.